K-Wav & Bluewater
Revitalizing AT&T Stadium’s End Zone Display
Arlington, Texas
K-WAV ATF 6.2mm dvLED Panels | Novastar H-Series Processing | Seamless Integration with Motorized Louvres
THE CHALLENGE
AT&T Stadium, home to some of the world’s most-watched sporting and entertainment events, sought to modernize its end zone display system without disrupting existing infrastructure.
The goal was to dramatically enhance visual clarity, reliability, and content flexibility while ensuring compatibility with the stadium’s unique motorized louvre system.
Reliability and minimal downtime were critical, as the system supports high-profile, live events with massive audiences.
THE SOLUTION
K-WAV, in partnership with Bluewater, delivered a state-of-the-art dvLED upgrade engineered specifically for AT&T Stadium.
Key elements included:
K-WAV ATF 6.2mm LED Panels
High-resolution clarity with vibrant visuals
Custom fit for 40-column, 2x8 panel louvre system
Chip-on-Board (COB) durability for heavy stadium use
Display Processing & Content Management
Novastar H-Series processor supporting 6400 x 640 resolution across ten mapped sections
Custom 4K pixel map for optimized content layouts
Seamless integration with AT&T’s existing Click Effects CMS, managing live stats, feeds, and effects without extra hardware
Efficient Deployment
Reused existing cabling and power infrastructure
Integrated with motorized louvre mechanics for seamless operation
Additional cooling fans and fiber-to-category converters for performance and reliability
“Working with K-WAV and Bluewater gave us a seamless solution to modernize our end zone display while maintaining the functionality we need.”
— Wasserman Representative, on behalf of AT&T Stadium
THE RESULTS
The upgraded end zone display now delivers:
Dramatic Visual Upgrade – Brighter, sharper, and more vibrant visuals tailored for fast-paced stadium action
Streamlined Operations – Existing CMS integration ensures simple, flexible content management
Cost-Effective Efficiency – Reused infrastructure reduced costs and installation downtime
Through collaborative planning and precision engineering, K-WAV and Bluewater successfully elevated the AT&T Stadium fan experience, ensuring the venue remains a benchmark for large-scale, immersive visual technology.
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