The Cutting Edge featuring ADI | SnapOne

The Cutting Edge series brings industry leaders to the forefront, exploring innovations, trends and challenges shaping the AV landscape. Each month, we feature a key sponsor to discuss groundbreaking solutions and industry insights.

Check out our June episode below featuring ADI | SnapOne, an Edge Elite Sponsor! We were joined by Cynthia Menna, VP & General Manager AV at ADI | SnapOne, who shared how they are supporting integrators through innovative supply chain strategies and flexible partner support.

Cynthia discussed the increasing demand for “just-in-time” and “just-now” ordering, with ADI providing real-time demand planning and product staging to help partners scale efficiently, reduce freight costs and improve cash flow. By staging products ahead of deployment, partners are also seeing fewer RMAs and smoother project execution.

She also highlighted the capabilities of the OVERC platform and other value-added services that support long-term partner success.

Looking ahead, ADI will be at InfoComm next week at booth #3728, celebrating their one-year anniversary with SnapOne! Stop by for new product launches and join them for some great events:

Tuesday at 5 PM – ADI | SnapOne Party at the PBR Cowboy Bar
Wednesday & Thursday from 3–5 PM – Happy Hour at the ADI | SnapOne booth #3728, with raffles and prizes like TVs, audio solutions and more!

Follow us on LinkedIn and tune in on July 8 for our next episode, where we’ll continue highlighting the latest innovations in the AV industry!

Guest: Cynthia Menna, VP & General Manager AV, ADI | SnapOne