Supporting Patients and Staff: The Role of Digital Signage in Healthcare
How BrightSign and 22Miles deliver patient-centric AV solutions that drive real impact
Burnout among healthcare workers has reached crisis levels, and patients are feeling it. In fact, 46% of U.S. healthcare workers report experiencing burnout often or very often, while 65% of patients say managing their care is overwhelming.
That friction is felt throughout the patient journey, from confusing check-in procedures to missed aftercare instructions.
The good news? AV professionals have a real opportunity to help.
BrightSign and 22Miles recently teamed up to publish an eBook: How Patient-Centric Digital Signage Enhances Patient Outcomes and Alleviates Staff Burnout. It outlines practical ways that digital signage can dramatically improve communication, ease staff pressure and empower patients throughout their care experience.
Download the eBook to access strategies, stats and signage deployment tips.
Clear Communication, Better Outcomes
According to the American Academy of Physician Associates, 95% of patients rank clear communication as one of the top factors in a positive healthcare experience3. But in many facilities, this communication is inconsistent, delayed or simply not reaching patients in a way they can absorb. The eBook explores how digital signage addresses this head-on — by serving as a constant source of timely, reliable and easily updated information.
Whether it’s interactive touchscreen guides in the lobby, aftercare reminders in patient rooms, or health education videos in waiting areas, digital signage can help reduce anxiety, support adherence to care plans and foster trust throughout the patient journey.
From the eBook:
“…Hospitals benefit from support that eases routine tasks and helps drive positive patient outcomes. Digital signage solutions offer support by streamlining communication, reducing confusion and enhancing both patient and staff experiences throughout healthcare facilities.”
Get the eBook to see examples of educational content, signage placement strategies and design tips.
Reducing Burnout by Offloading Repetitive Work
Staff burnout doesn’t just affect the employee experience; it directly impacts patient satisfaction and health outcomes. Repetitive questions, inefficient communication channels and a lack of real-time updates take a toll on clinical and admin teams. The eBook shows how digital signage reduces these burdens through:
Automated information delivery – answers to FAQs, policy updates and safety reminders in high-traffic areas
Interactive wayfinding and support – helping patients get where they need to go without stopping at the front desk
Consistent aftercare instructions – reducing the need for staff to repeat the same information multiple times
With centralized content management and templates built for healthcare environments, AV integrators can offer solutions that improve workflow efficiency and free staff to focus on what matters most: patient care.
Tech Trends Healthcare Clients Are Asking For
Hospitals aren’t just looking for displays — they’re looking for AV partners who can guide them through modern, integrated digital signage deployments. The eBook highlights some of the biggest trends shaping the future of healthcare AV, such as:
AI integration for real-time Q&A, appointment info and care protocols
Interactive kiosks that empower patients with self-service and reduce front desk bottlenecks
Mobile access via QR codes that allow patients to download directions, videos and patient portal links instantly
“Adopting these advancements will enhance patient experiences, reduce staff workload and create a more connected, interactive facility.”
Why Resellers Trust BrightSign & 22Miles in Healthcare
When it comes to mission-critical environments like hospitals, reliability isn’t optional. BrightSign’s purpose-built media players, backed by a 5-year warranty*, offer the long-term reliability healthcare clients demand. Combined with 22Miles’ scalable, AI-powered platform and hundreds of healthcare-specific templates, the solution is designed to deploy fast and perform under pressure.
From wayfinding to aftercare reminders, this partnership helps resellers and integrators offer end-to-end, future-ready digital signage, all from trusted providers with decades of experience in healthcare environments.
Help Your Healthcare Clients Do More
Hospitals are looking for AV partners who understand the pressure they’re under and can deliver solutions that make a real difference. Whether your clients are upgrading from legacy systems or building signage networks from scratch, BrightSign and 22Miles give you the tools to deliver value at every step.
Download the full eBook to explore industry statistics, deployment examples, and patient-first design strategies.
References
Centers for Disease Control and Prevention. (n.d.). Health Workers Face a Mental Health Crisis. Retrieved September 4, 2025, from https://www.cdc.gov/vitalsigns/health-worker-mental-health/index.html
American Academy of Physician Associates. (n.d.). Patient Experience. Retrieved September 4, 2025, from https://www.aapa.org/research/patient-experience/
Gordon, D. (2022, November 28). 60% of Americans have had a recent bad healthcare experience, new survey shows. Forbes. Retrieved September 4, 2025, from https://www.forbes.com/sites/debgordon/2022/11/28/60-of-americans-have-had-a-recent-bad-healthcare-experience-new-survey-shows/
* Warranty program applies to Series 5 and beyond players purchased from BrightSign after November 1, 2024. Warranty program does not apply to accessories. For more information, view the BrightSign Hardware Limited Warranty.