Security Integrators: Expand Your Offerings with Professional A/V

Liberty was among the more than 700 exhibitors at ISC West, the security industry’s premier international trade show. Attendees got a chance to explore the latest physical security and cybersecurity technologies, connect with other professionals, and attend informative seminars, presentations and panel discussions. At Liberty’s booth, visitors got a hands-on look at the latest … audio/video solutions?

At first glance, it might seem that Liberty got its trade show dates mixed up. However, there was a well-thought-out strategy behind our decision. A/V represents a fertile new opportunity for security integrators to expand their businesses and win more loyal, long-term customers.

Tapping into the Demand for Professional A/V

The professional A/V market is expected to see 12 percent annual growth, reaching $9.94 billion in 2031. Organizations ranging from corporations to universities to hospitality and retail are looking to use professional A/V to create high-quality, immersive experiences for their audiences. Professional A/V systems are also popular in the residential market as more consumers look to create a “smart home” experience.

Professional A/V encompasses projectors, sound systems, video conferencing solutions and other technologies used for concerts, conferences and corporate events. Like many technologies, it is increasingly integrated into the IT environment with network-enabled equipment. A/V integrators need to understand networking and cybersecurity concepts in order to compete in this environment.

The evolution of professional A/V has created a skills gap at a time when demand for A/V products is increasing. This creates a ripe opportunity for integrators with relevant skills to enter the A/V market.

How Security Integrators Can Add Professional A/V Solutions

Security integrators are ideally positioned to tap into this potential. They are experienced in the installation of low-voltage cabling and the positioning of security cameras — skill sets that provide a foundation for professional A/V integration. They are also familiar with IT systems and networking, given that most physical security equipment now integrates with the IT infrastructure.

To be sure, there are new things to learn. While any DIYer can install a projection system and sound equipment and call it a “home theater,” it takes someone skilled in A/V design to create the kind of high-quality experience today’s businesses and consumers demand. Integrators will need to learn concepts such as optimal viewing distance and angle, acoustic design, and proper lighting levels. They will need to become familiar with the latest A/V products and how to design, configure and integrate a complete solution.

There are many resources available to help security integrators enhance their knowledge. The Audiovisual and Integrated Experience Association (AVIXA) is an international trade association offering training, certification and market intelligence. The Institute of AV Technology focuses on education and standards within the AV industry. Organizations such as the Custom Electronic Design and Installation Association (CEDIA) offer training programs for smart home professionals.

The Importance of Strong Partnerships

The right technology partner can also help security integrators incorporate professional A/V solutions into their offerings. Liberty has a comprehensive suite of professional A/V offerings to support any project, along with an array of hard-to-find cables, parts and accessories. We also offer A/V products for smart home and home theater systems to suit the needs and budgets of today’s consumers.

In addition, Liberty has physical security systems and connectivity solutions suitable for multiple network architectures. All of our products are interoperable and backed by experts who can help you select the right solutions based on your project requirements and industry best practices.

Customers appreciate integrators who are long-term, trusted partners and can provide an array of solutions to meet wide-ranging needs. By adding professional A/V to their offerings, security integrators can expand their businesses, add a new revenue stream and deliver more value to customers.

Contact Liberty

For questions, contact your Liberty representative or feel free to reach us at support@libertyonline.com or at 800-530-8998.